Cover reveal · Literary
Sample“[The first line of your book.]” That sentence waited [how long] for a cover. Here it is: [one plain sentence about the cover, and what the designer saw in the book]. [Title] is out [month].
Drawer III · Caption bank
Captions and prompts for the posts authors actually make, sorted by genre and occasion. Each one teaches a shape you can use again. Copy it, fill in the brackets, and make it sound like you.
Showing all 18 caption ideas
[ ] The words in brackets are yours to fill in.
Cover reveal · Literary
Sample“[The first line of your book.]” That sentence waited [how long] for a cover. Here it is: [one plain sentence about the cover, and what the designer saw in the book]. [Title] is out [month].
Cover reveal · Fantasy
SampleThe map came first. Before the cover, before the title, there was [the place] drawn on [the back of an envelope]. Today it gets a cover of its own, and if you look closely you'll find [one detail from the cover that lives in the story]. [Title], [month].
Cover reveal · Romance
SampleHere they are: [Character] and [Character], on the cover of [Title]. I've lived with this cover for [how long] and I still notice something new each time. What's the first thing you see?
Launch week · Thriller
Sample[The first line of your book.] [Title] is out today. If that line made you want the next one, the book is [where to find it].
Launch week · Cozy mystery
Sample“[A sentence from the book with your sleuth in it.]” [Title] is out this week, and [Sleuth] is back to [what they're up to]. If you've read the first one, you'll recognize [one small returning detail]. If you haven't, this one stands on its own.
Launch week · Nonfiction
Sample[Title] is out today. It took [how long] to write, and the chapter I rewrote most was [chapter], because [one honest reason]. If you're [the problem your reader has], start there.
Quiet week · Any genre
SampleNo news this week. Just [what you're reading or writing] and [the weather where you are]. What's on your desk?
Quiet week · Literary
SampleRereading [a book you love] this week and stopped at [a page or a line]. I think it's where I first learned [what it taught you about writing]. Which book taught you something you still use?
Quiet week · Romance
Sample“[A quiet line from your book, not a dramatic one.]” Not every scene in [Title] is a big one. This is one of the small ones, and it's still [why it matters to you].
Reader question · Fantasy
SampleIf you could live in one place from [Title] for a year, which would it be? I'd choose [place], for [one reason]. Tell me yours, and why.
Reader question · Thriller
SampleBe honest: did you guess [no spoilers: the twist] before [the chapter or the moment]? Please keep spoilers out of the comments. Just yes or no, and [a page number or a chapter].
Reader question · Cozy mystery
SampleI'm writing book [number] and I need your help with one small thing: [a real choice you haven't made yet]. [Option one] or [option two]?
Quote card · Literary
Sample“[Your sentence.]” From [Title], chapter [number]. I wrote it [where or when you wrote it], and it's [what you feel about it now].
Quote card · Fantasy
Sample“[A line spoken by a character.]” [Character] says this in [Title], at a moment when [context, without spoilers]. [Why this line matters to you].
Quote card · Nonfiction
Sample“[One sentence of advice from your book.]” If you take one thing from [Title], take this. [The chapter it comes from] explains how.
Behind the scenes · Any genre
SampleHow this photo was made: [the window or the light], [the props, counted] and [the angle]. It took [how many] tries. The first [how many] had too many things in them.
Behind the scenes · Romance
SampleThe [object] in this photo is the one [Character] [does what with it] in chapter [number]. [Where yours came from], and it's been on my desk ever since.
Behind the scenes · Thriller
SampleFirst draft, page one: [the original opening line]. Final draft, page one: [the published opening line]. [One sentence on what changed, and why.]
Before you copy
Learn the shape and you'll never need a caption bank again. These are the four we use most.
Start with the first line of the book, or a line that sounds like it. The reader meets your voice before they meet the pitch.
Quote one sentence from the book, then say one honest thing about it. The quote does the selling; you do the talking.
Ask something you genuinely want answered, small enough to answer in a comment. Readers can tell when a question is bait.
Name one specific, true thing: a place, an object, a draft. Detail is what makes a caption believable.
The full caption pack
We're finishing the full pack: more captions in each shape, for every occasion and genre, on a printable sheet you can keep beside your desk. Sign up and it comes to your inbox as soon as it's ready.